Our Work
At Symbient, we specialize in data-driven marketing strategies that deliver measurable results. Our case studies showcase our expertise across various domains:
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CMS Site migration
As part of an agency team, we executed a comprehensive, multi-year audience engagement strategy, consolidating 80 brands into a single digital platform. This initiative enhanced our client's relationship marketing by providing growers with relevant tools and solutions.
landing page optimization
By applying psychographic segmentation, we enabled our client to better understand customer behavior, leading to optimized online marketing strategies and improved conversion rates.
Personalized CRM Loyalty Program
We developed targeted communication strategies to strengthen brand loyalty among growers, increasing the likelihood of product usage and expanding the client's email list for future outreach.
lead scoring methodology
We assessed the existing scoring system in Marketo and developed an enhanced lead scoring methodology to assess engagement both online and at physical properties.
analytics roadmap & measurement framework
We created an analytics roadmap aligning strategic objectives with key performance metrics, facilitating data-driven decision-making and enhancing customer engagement.
quantitative research
Through data acquisition and analysis, we identified potential markets, providing key insights to guide subsequent research phases.
data integration strategy
Our team designed a solution to extract and consolidate property-level data from multinational hotels, integrating various systems into a cohesive data warehousing environment.
business intelligence, analytics & kpi strategy
We developed a business intelligence framework that integrates diverse data sources, supporting marketing initiatives and optimizing customer experiences through insightful analysis.
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Our work reflects our commitment to delivering tailored solutions that address our clients' unique challenges and drive their success.